IronX ICO Social Media Marketing


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This article contains a lot of learnings for all ICO projects who wish to improve upon their ICO social media marketing strategy.

Brief Background:

The IronX exchange is addressing today’s crypto-market issues such as lack of regulation, low user engagement, limited FIAT to crypto exchange options, low-quality customer support. At present, IronX holds a FIU licence in Estonia and the cryptocurrency exchange platform was built with with 1.2 million existing IronFX Group retail clients and 150,000 Cardano followers, giving them access to a huge liquidity. IronX platform provides full range of FIAT and crypto wallet funding options as well as 24/7 customer support.

ICO Social Media campaign results:

  1. - traffic increased from 120 in September 2018 to 35,000 in December 2018.

    1. This is a massive jump and a great leap in just 4 month, especially for such a competitive sector as the crypto exchange platforms. Every business faces a traffic problem and increasing this top-level funnel metric is the ultimate success for any ICO marketing campaign.

    2. Their Alexa ranking has also massively improved due to the ICO social media campaigns that Crowdholding created. When we started, the IronX website was below 1M and by the end of our social media campaign they were ranking below 400,000.  

  2. Social media Channels - the number of followers increased from 1,500 in September 2018 to over 100,000 in December 2018.

    1. Social media channels are an important medium for upper-funnel marketing. We helped IronX increase their social media presence by boosting their telegram following. This social media channel increased community engagement and also contributed to around 6% of website traffic.

    2. Bitcointalk is another important social media in the blockchain industry. Conducting an ICO social media marketing campaign with Crowdholding helped IronX increase the readership of their bitcointalk thread with over 50,000 people. As a result, IronX bitcointalk became one of the most important referring channels, bringing in around 20% of overall traffic.

We are sure every ICO project can learn from IronX’s approach. A successful ICO is entirely dependant on the right ICO marketing strategy. IronX collaborated with Crowdholding to achieve success with their social media marketing campaigns and it worked. If you are interested in boosting your social media marketing strategy, get in touch with our team and we will help you execute the perfect strategy.

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3 weeks ago